Guayaba
-Designs
A freelance project to help a family owned business.
This included a logo design, website and business cards.
Logo Design - Consultation & Planning
The client had an initial idea of what they wanted their logo to look like (concept below). Their business is in embroidery and custom handmade crafts - a family business based in Tampa, FL.
After some consultation, I went ahead and crafted some rough sketches.
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Important elements of the logo design included the Taino Sun (a symbol of a native Puerto-Rican tribe) and
a guava fruit. They wanted their logo to be bold with hints of their culture visible.
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In talks, the color palette leaned towards softer pastel colors with shading.
Final Logo Design
After some work, we landed on a final logo design and color palette.
We played around with various fonts before landing on one that fits.
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Along with this final iteration, the client wanted one that incorporated their religion - something very important to them.
This iteration plays with the initials of the company.
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Business Cards
Another need for the client: business cards - something simple and clean
that housed all of their relevant information, while utilizing the logo we had just created.
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First, you will see a handful of iterations created, followed by the final designs that were ultimately chosen by the clients.
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Website Refresh
There was also a need for a website refresh - some edits and clean up of an original domain they own.
Using a limited website builder, I worked to create a simpler and more inviting look to their page.
