Guayaba
-Designs
A freelance project to help a family owned business.
This included a logo design, website and business cards.
Logo Design - Consultation & Planning
The client had an initial idea of what they wanted their logo to look like (concept below). Their business is in embroidery and custom handmade crafts - a family business based in Tampa, FL.
After some consultation, I went ahead and crafted some rough sketches.
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Important elements of the logo design included the Taino Sun (a symbol of a native Puerto-Rican tribe) and
a guava fruit. They wanted their logo to be bold with hints of their culture visible.
In talks, the color palette leaned towards softer pastel colors with shading.
Final Logo Design
After some work, we landed on a final logo design and color palette.
We played around with various fonts before landing on one that fits.
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Along with this final iteration, the client wanted one that incorporated their religion - something very important to them.
This iteration plays with the initials of the company.
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Business Cards
Another need for the client: business cards - something simple and clean
that housed all of their relevant information, while utilizing the logo we had just created.
First, you will see a handful of iterations created, followed by the final designs that were ultimately chosen by the clients.
Website Refresh
There was also a need for a website refresh - some edits and clean up of an original domain they own.
Using a limited website builder, I worked to create a simpler and more inviting look to their page.
