RESUME
EXPERIENCE
Marketing coordinator
Octane Marketing
May 2022 - July 2024
• Worked directly with clients to publish ad creative to website and social media accounts to further client marketing strategy.
• Utilized Google Analytics to obtain and evaluate KPI data in order to implement marketing strategies.
• Collaborated with clients to ensure compliance of marketing materials in accordance with legal regulations and company standards.
• Developed client web pages and performed regular website audits ensuring quality control.
• Provided ad copy and additional client services such as Spanish translation services for clients with Hispanic/Latin customers.
digital Marketing coordinator
USTA Florida,
ORLANDO, FL
November 2020 - May 2022
Served as the section lead on all web and digital projects, properties, and managed all online properties and accounts. Provided direction, training, and support on all digital tools to ensure the best possible experience for USTA Florida audiences.
• Developed, maintained, and oversaw the digital marketing presence for the organization.
• Updated, managed, and monitored all content on the USTA Florida, USTA Florida Foundation, and USTA Florida facility websites, using WordPress and other content management systems as needed.
• Assisted in development of the USTA Florida app from inception to over 10,000 downloads.
• Monitored feeds, content, and notifications on the USTA Florida app to further development. Provided weekly analytics during staff training using insights to recommend changes in content or navigation.
Graduate Assistant, Marketing
Florida State University Campus Recreation,
Tallahassee, FL
August 2018 - May 2020
• Managed and trained a team (~15-20 people) consisting of social media/outreach, design, web, and photo/video roles.
• Project Management: Lead all projects and marketing campaigns across print, digital, and social.
• Webmaster (WordPress): Lead maintenance and design of FSU Campus Rec website, which held a steady traffic of 100,000 visits per month. Lead redesign project through use of sitemaps and wireframes to create a more cohesive and user-friendly website.
• Event Planner: Planned events (Rez Days) with over 1,200 people in attendance. Worked to secure various vendors and service companies. Managed logistical issues and day-of operations.
Climbing wall instructor
Florida State University Challenge,
Tallahassee, FL
June 2019 - May 2020
• Facilitated and belayed participants up 40-foot outdoor climbing wall.
• Worked with patrons aged 7 – 80, providing customer support and information.
• CPR / AED certified during this time period.
digital media intern
zimmerman advertising agency,
Tallahassee, FL
June 2019 - May 2020
• Programmed and developed email advertisements for marketing products to over 100,000 potential customers.
• Maintained and updated websites for clients, using HTML/CSS and WordPress, across a variety of industries from tire companies to tourism.
computer lab monitor
florida state university,
Tallahassee, FL
august 2016 - June 2018
• Monitored computer lab available to students and faculty. Performed customer service duties and assisted patrons with issues.
• Troubleshooted software/hardware on Windows and Mac operating systems.
renegade runner delivery
aramark,
Tallahassee, FL
May 2016 - May 2017
• Dispatched and delivered through use of Bringg software. Assisted in troubleshooting software problems.
• Trained and supervised new employees on job duties.
• Received ‘Silver’ and ‘Spot’ awards for employee excellence.
EDUCATION
M.S. Integrated marketing communication
May 2020
florida state university,
Tallahassee, FL
• Digital Video Production Certificate
• GPA: 3.9
B.S. Information, communication & Technology
May 2018
florida state university,
Tallahassee, FL
• Multicultural Marketing Certificate
• GPA: 3.7
• Minor in Computer Science
• Phi Eta Sigma Honor Society Member
• National Society of Collegiate Scholars Member
• Dean’s List: Fall 2014, 2015, 2016, Spring 2017
• President’s List: Spring 2016, Fall 2017, Spring 2018
